The “Marlboro Man” advertisement was launched in 1954 to introduce the Marlboro feminine cigarettes (with filter) to the male population. The idea was to portray rugged men, the cowboy type (with wrinkled rough skin); smoking filtered cigarettes. The campaign was one of the most successful advertising crusades ever and it managed to transform the Marlboro image from the feminine to the rugged male image within months.  (more…)